AI Sales Coach

Your recruiters aren't improving fast enough. ORCA fixes that.

Practise real calls. Get scored instantly. No manager in the room.
Upload today's recordings. Full coaching report in seconds.
One click. AI calls your recruiter back by voice. Talks through the call.
105+
Practice Scenarios
Cold calls, qualification, closing, counter-offers. Client and candidate sides.
400+
On-Demand Lessons
Built by people who've run desks, not career trainers.
Live Practice
AI is on the line. Your recruiter is mid-call.
ORCA platform

Trusted by high-performance recruitment teams

Niche SSP Harvey Nash EliteGTM Preacta Change Recruitment
H.W. Anderson HCRG Care Group Oakdene Recruitment Transparent Tech RecT Solutions Job Skills Network

The Problem

Your top billers
can't scale themselves.

The Core Problem

Your top billers' methods live in their head. Not in your system.

01

Manager Time

Managers spend hours replaying calls they never fully action.

02

Ramp Time

New joiners take 3 months to bill. It shouldn't take that long.

03

Knowledge Loss

When someone leaves, their standards leave with them.

04

L&D Spend

Budget goes on workshops that don't change Monday morning.

05

How It Works

Pick a call. Run it.
Get better.

The full coaching loop, from scenario to debrief, without a manager in the room.

1

Pick

Choose your scenario

105+ calls across BD, qualifying, closing, and counter-offers — client and candidate sides. Each with a real persona, real objections.

2

Prepare

Study the brief

Full persona brief before you dial. Background, company, likely objections, what good looks like. No excuses for going in blind.

3

Practise

Run the call live

The AI pushes back, objects, and goes quiet — exactly like a real call. Handle it properly or try again.

4

Score

Instant weighted scorecard

Weighted criteria, written coaching notes, specific moments called out. One clear action for the next call.

5

Coach

AI calls you back by voice

One click. AI rings back, already read the full transcript. Opens with: "Let's talk through that call." A real conversation, not a chatbot.

Analyse Call

Real calls.
Instant coaching.

Drop in a recording from today. MP3, WAV, M4A. Or paste the transcript. ORCA scores it against the same rubric your team uses in practice. Full coaching report back in seconds.

Replaces what billing managers do manually. No more 45-minute call-replay sessions. No more lost feedback.
Analyse a Real Call AI Scoring

Drop your recording here
or click to upload

MP3 WAV M4A MP4 WebM Max 24MB

— or paste a transcript instead —

Paste call transcript here...
BD Cold Call
Candidate Screen
Book a Demo No setup required. Drop a call in and see a report back in seconds.

The Scorecard

Every call.
Fully broken down.

Not just a number out of 100. Weighted criteria, written coaching notes, and specific moments from the call named.

Weighted criteria scoring — not a vague 1-to-10
Written coaching notes with specific moments called out
Linked learning — relevant platform content for each gap
One clear action for the next call

"Reps don't make you better.
Reviewed reps do."

Get the Coach on the Line

One click after any call. AI rings your recruiter by voice, already loaded with their transcript. It opens with: "Let's talk through that call. How did it feel from your side?"

Get the Coach on the Line

Sample AI Scorecard

Candidate Call — 14 min 22 sec

74/100
PASS
Progressive Commitment 30%
78
Deal Hygiene Framework 25%
62
Candidate Control 20%
81
Empathy & Rapport 15%
72
Decisive Outcome 10%
88

Coaching Notes

"Strong opener. Good rapport built early. Lost control at the close — you let them reschedule without a confirmed next step. Next time: lock in the date before you end the call."

Build a Scenario

Turn any brief into
a practice call.

Upload a CV. Paste a LinkedIn profile. Drop in a past recording. ORCA builds a bespoke scenario around that specific person, their company, and the objections they're likely to run.

From a CV

Upload a candidate CV and ORCA builds a screening scenario tailored to their exact background. Practise before you pick up the phone.

From LinkedIn

Paste a profile URL. ORCA reads their career history, seniority, and likely motivations, then builds the call around it.

From a Recording

Drop in a past call. ORCA extracts the objections, language, and patterns, then turns it into a repeatable practice scenario for the whole team.

For Leaders

Your team improves.
You get your time back.

ORCA runs the coaching loop so you don't have to. No shadowing, no replaying recordings, no manual feedback sessions.

Assign scenarios directly

Put specific calls in a recruiter's queue. They practise. You see the score. No hand-holding required.

Every call scored automatically

No more call-listening marathons. ORCA does it at scale, for every consultant, every week, without you.

Built-in motivation to improve

XP, levels (Rookie to Legend), streaks, and leaderboards. Your team shows up because the top of the leaderboard is more compelling than another slide deck.

IP that stays when they leave

When your best biller hands their notice in, their methods stay in the system. Accessible to everyone from day one of the next hire.

Book a Demo See Pricing Used weekly by teams at Harvey Nash, EliteGTM, and more.

The Engine

Three ways ORCA builds performance

A system that connects learning to practice to measurable behaviour change.

2
Live Coaching

Weekly sessions with active billers

Real answers, live problem-solving, and the kind of feedback that changes what you do Monday morning.

3
Video Learning

Built by people who've billed

400+ lessons across BD, delivery, mindset, and leadership. Active practitioners, not career trainers.

Featured Client

What the Harvey Nash team
says about ORCA

★★★★★

"Very useful and very relevant. They cover a wide range of topics and give practical, specific thoughts on each one. The advice doesn't just sound good in a room. It holds up when you're back on the desk."

Harvey Nash Consultant  Harvey Nash.

★★★★★

"Different to anything else I've done. I felt engaged throughout, and the different perspectives on the same challenge were genuinely useful. I left with things I could use the same afternoon."

Harvey Nash Consultant  Harvey Nash.

Pricing

Pricing that scales with your team

One platform. Every recruiter. The more seats, the lower the rate.

Team size
10 users
1255075100+
Per user
£39 / mo
Monthly
£390
Annual
£4,680
20% off Solo pricing +10 → £35 / user
Users Per user / month Discount
1£49
2 to 4£458%
5 to 9£4214%
10 to 19£3920%
20 to 29£3529%
30 to 49£3235%
50 to 99£2941%
100+£2549%

Common questions

Yes. As you cross each volume tier, the per-user rate drops automatically for everyone, not just the new joiners.

We get it. That’s why you can pay monthly at the same total price as annual upfront. No premium for spreading the cost.

Twice-weekly sessions with Dan Alexander and rotating expert trainers. Recorded for anyone who can’t make it live. Themed monthly around BD, headhunting, mindset and leadership.

Yes. Enterprise tier starts at £25/user with custom onboarding, dedicated success management, and bespoke content built around your sectors. Talk to us.

No. Recruiters pick a scenario, run the call, and get a full scorecard without a manager present. Managers can assign scenarios and review results, but the coaching loop runs without them.

Cold calls, qualification, screening, closing, counter-offers, both client and candidate sides. 105+ scenarios across UK and US markets. You can also build your own from a CV, a LinkedIn profile, or a past recording.

No. ORCA AI Sales Coach sits on top of whatever you already have. No migration, no disruption. It adds the one thing most LMS platforms don’t have: a way to practise and score real calls.

Most teams are live the day they sign. Larger onboarding takes around two weeks: discovery call on day one, your team logs in by week two.

After any practice call or uploaded recording, your recruiter hits one button and ORCA calls them back by voice. It’s already read the transcript. It opens with: “Let’s talk through that call. How did it feel from your side?” A real voice call, not a chatbot.

Stop leaving performance to chance.

Your team is making calls today. ORCA scores them, coaches them, and builds the habits that stick.

Book a Demo