For recruitment L&D and sales leaders
Scale your company. Every recruiter trained to the standard you set.
ORCA gives your L&D team the capacity to do both. Rookies practise with the ORCA Coach from day one. Real call data shows where experienced recruiters need support.
Budget and decision maker now confirmed on 5 of her last 6 briefs.
Used by recruitment teams at
I was going to hire a sales manager next. Instead I'm buying two TVs and putting ORCA on the wall.Managing Director, specialist recruitment agency
coaching sessions behind the brain that scores and coaches your calls
You invest in training. Can you prove it works?
Most firms can't. Not because the training is bad, but because nobody can see what happens after it, on the phone, where the fees are won.
Tap any card to flip it.
One standard. Three steps.
Scale your rookie intake with ORCA.
More recruiters, trained and assessed at scale. Run every intake as a cohort on one pathway: your content, ORCA's training, practice with the ORCA Coach and assessment days at each stage. Use it with the performance layer, or on its own if you just need the training.
Cohorts, not one-offs
Build the pathway once. Run it for every intake.
Your content and ours
Upload your programme, playbooks and scripts. ORCA's own recruiter training is there too, or switch it off.
Assessment days built in
Pass criteria at every stage, so you know who's ready to move on and who needs another go.
Practice with the ORCA Coach
Every stage comes with scenarios they practise until they pass.
All your training in one place.
Your courses, your programmes and ORCA's own recruiter training, together. Switch ORCA's content off if you only want yours.
Rookie training is one option inside ORCA. Pair it with the performance layer and ORCA also listens to their real calls, so you see the training carry over onto the phone.
Targeted, continual improvement for your experienced hires.
Experienced hires don't need another course. Their development is built from their own calls and your firm's best practice: ORCA spots the performance gap, points them to how your best people handle it and shows you when it's fixed.
Know what every recruiter needs. Without listening to a single call.
Your activity and forecast numbers tell you who is off track. ORCA tells you why, and with your ATS connected you see both side by side. It scores every conversation against your firm's standard, finds the quality gaps and points to the one behaviour holding each person back, with the line from the call that proves it.
- Every call, every desk, scored automatically
- Evidence, not opinion: every score links to the moment in the call
Your best practice, on the exact thing they got wrong.
As soon as ORCA spots a performance gap, it puts together the right page of your own playbook and one of your best internal calls on that exact skill, with an ORCA Coach roleplay to put it into practice. L&D accepts it and it goes out, or you let it go out automatically.
- They hear what great sounds like inside your firm, not a generic example
- Learning built from their own weak spots, not a generic course
The hiring manager who wants CVs by FridayLIVE
What great sounds like, in your firm.
Your top performers' best calls, saved as training. Recruiters learn from how your firm actually wins business, and when a top biller leaves, their calls stay.
The performance insights that move the needle.
Who is improving, who needs help, and on what, across the whole business. Call quality next to activity and results, with the evidence behind every score.
See it change on real calls. Then show the board.
ORCA keeps listening. When the behaviour changes on live calls, it's marked as fixed and you have the evidence. When it doesn't, that person lands on your list, so your team's time goes where a human makes the difference.
- Before and after, per person and per behaviour
- A daily shortlist instead of 200 development plans
Your managers don't have to do a thing.
The first question we hear: "Won't this mean more admin for my managers?" No. ORCA doesn't rely on every manager becoming an administrator. The loop runs on its own.
Rookies and experienced hires
They use it.
- Practise with the ORCA Coach
- Work through what's been assigned to them
- See their own scores and progress
Your ORCA owner
They run it.
- Set the standard and the pathways
- Performance gaps land with them, ready to assign
- Spend their time on the people who need a human
Everyone who needs the picture
They get the insight.
- Insights from everybody in the business
- Who is improving, who needs help, and on what
- Ready to act on, without running anything
No log-in needed. No listening to calls, building roleplays or chasing completions.
Adoption takes one person: whoever runs training and performance in your business. One owner can support far more recruiters, without adding headcount or handing managers another system.
One brain that knows how your firm recruits.
Most tools measure people. ORCA develops them. It isn't an LMS with AI added. It's the performance layer around your L&D, and it doesn't work from a generic AI's opinion: ORCA learns your playbooks and your best callers, and we calibrate it with your team until its judgement matches yours. Then it applies that standard on every call, every day.
Every score links to the moment in the call, so anyone can check it. Things that aren't performance, like how a name was pronounced, never count.
Experience it. We do the setup.
After your demo you get your own ORCA to explore, already loaded with a sample team, calls and scores. See it as a recruiter, as L&D and as a leader. When you're ready, we prove it on your own calls.
You bring: your calls, your training content and one person to own it. We help you set up everything else.
Straight answers.
Do our managers need to log in?
No. Recruiters are the ones using ORCA, whether they're rookies or experienced hires. Everything runs automatically and lands with L&D, or whoever runs training and performance management in your business. They assign from there. The insights go to your managers and leadership, so they know who needs help and on what, without running anything.
Do we have to rebuild our training content?
No. Upload what you already have: documents, decks, videos, scripts, or links to your existing LMS. ORCA organises it and uses it inside the coaching and the practice.
Is this replacing our L&D team?
No. It removes the repetitive work that stops them operating at scale: listening to calls, building roleplays, chasing completions, proving impact in spreadsheets. They set the standard and spend their time on the people who need a human.
Does it replace our live training?
No. Keep your classroom sessions and your trainers. ORCA listens to what happens after the training: did they apply it, who is still struggling, what should they practise next, and did it work.
Will recruiters feel watched?
They see their own scores, what to work on and their own practice. The coaching arrives as something to work on, not something to explain. The people who improve fastest are usually the ones who were never getting feedback at all.
Does the Coach listen in during calls?
No. The ORCA Coach works after the call. Once the call is recorded, ORCA scores it and the Coach takes the recruiter through what to fix. Nothing happens live while they're on the phone.
What does it connect to?
ORCA plugs into common phone systems, diallers, notetakers, ATS platforms and CRMs. If you can record the call, ORCA can score it. Content comes from uploads or your LMS, and Zoom and Teams transcripts can be uploaded too.
Can I connect my ATS?
Yes. ORCA connects to Loxo, Recruit CRM, Spott and Atlas, so you get the full picture of performance: call quality next to activity and results. On a different system? Send us your KPI report and we'll merge it in and present it back to you.
Does it understand our sector, country and desk?
Yes. Scenarios, coaching and scoring reflect the sectors you recruit in, the countries you work across and each desk's way of working.
Can we have a coach for our market, like Australia or the US?
Yes. You can have an Australian coach, a US coach and so on, so practice sounds like the market your recruiters actually sell into.
Does it work in other languages?
Yes, with some special customisation. Tell us which languages your teams work in and we'll talk you through it.
What if ORCA gets a score wrong?
Every score points to the exact moment in the call, so anyone can check it. Scoring is calibrated with your team before it's used, and low-confidence findings are kept out of scores.
Is our data private?
Yes. Your calls, playbooks and best callers build your own ORCA brain, specific to your business and never pooled with other firms. We don't use your calls to train AI models. Your calls and content stay your IP. You control what's captured and who can see it, and the industry library is strictly opt-in.
Is ORCA GDPR compliant?
Yes. ORCA only processes the calls and content you choose to connect, and only uses them to coach your people. We never sell your data, use it for advertising or share it with other firms. Like any cloud service we rely on trusted suppliers to run it, under proper data protection agreements, and your data protection team can have the full list. We'll take them through the detail, including call recording consent, before anything goes live.
Goodbye assumptions. Hello evidence.
Your next training programme could come with proof. Book a demo and we'll show you how.